VERI

Personalized metabolic health platform.

— COMPANY

Veri (acquired by Oura)

— ROLE

Editorial Content Manager

Veri (acquired by Oura in 2024) was a metabolic health platform that tracked blood glucose levels and provided personalized insights about improving diet and lifestyle.

I built an editorial strategy and process from the ground up, then managed monthly content ideation, production, and reporting to improve user education and increase first-page keyword rankings and organic traffic to the blog.

Q1-Q4 2023:

↑77 new blogs

↑14,452 keywords (1,080%)

↑981 first-page keywords (1,464%)

↑160% organic sessions

↑10% avg. engagement time

In addition to managing Veri's editorial strategy and working with freelance writers to produce long-form articles for the blog, I also wrote articles myself. You can find select examples here:

• What Is Metabolic Health?

• How Stress Affects Insulin Resistance and Metabolic Health

• What Should Your Blood Glucose Levels Be?

• The Four Pillars of Metabolic Health

• The Link Between Inflammation, Insulin Resistance, and Metabolic Health

• What Is Cortisol and How Does It Affect Insulin Resistance?

• What’s the Difference Between Healthspan and Lifespan?

• Foods You Should Eat (and Avoid) to Reverse Insulin Resistance

• Why Fiber Is Critical to Metabolic Health

• 5 Essential Tips for a Glucose-Friendly Holiday Season

• 4 Weight Loss Myths (and What the Science Actually Says)

• Fructose vs. Glucose vs. Sucrose: Are Some Sugars Worse Than Others?